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Smart City starts with the bicycle.
DIRECTIONS OF PROJECT DEVELOPMENT
In the face of growing urban challenges, climate change, and the dynamic development of the Smart City concept, the smart bike shelter project is becoming more than just a place to park two-wheelers. It's an integrated system that addresses the needs of modern cities and their residents—combining ecology, technology, and design. To effectively scale the project and build its market value, it's necessary to plan multifaceted development—from marketing and internationalization, through product development, to civic education and advanced data analysis. Below, we present key directions that could become the pillars of the system's long-term development strategy.
MARKETING STRATEGY
- local governments and city offices
- developers and housing estate councils
- tenders and public procurement
- promotion in social media
- corporations (employee benefits)
- shopping malls, public institutions (offices, museums, etc.)
- promotion: free places for first users
- educational campaigns related to safety
SYSTEM EXPANSION
- intelligent bus shelters
- bicycle racks - stands for city scooters
- small architecture for cities and housing estates
- city lighting
INTERNATIONALIZATION
- domestic market (according to the target group)
- international market (Germany, Austria)
- priced European market
- ​​international expansion (all of Europe)
KEY ELEMENTS
- ecology
- user safety
-technology development, implementation of new solutions
-building awareness and educating society
MARKETING
EXPANSION
NEW
PRODUCTS
MISSION
DIRECTIONS
OF
DEVELOPMENT
BRAND
increasing brand awareness and promoting the product among users and city decision-makers.
BUSINESS MODEL
Competition often focuses on a single market (e.g., car sharing or public parking). SCON operates on a hybrid model—B2C, B2B, and B2G—allowing it to quickly scale across cities and sectors.
• B2C subscription – monthly or annual access to the station
• B2B collaboration – partnerships with shopping malls, office buildings, and developers
• Collaboration with local governments (B2G) – city implementations via PPP or rental
• Additional revenue sources: in-app advertising, partnerships with insurers, premium services
MARKET AND POTENTIAL
• More than 7 million electric bicycles will be sold in Europe in 2024—and the trend is growing.
• Cities are investing in sustainable transport and seeking intelligent parking solutions.
• Interest in safe infrastructure in city centers is growing, especially in the context of Smart City policies.
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