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Your bike deserved more then just a stand
SWOT ANALYSIS
Given the growing popularity of sustainable transport, the promotion of urban mobility, and the need to create bicycle-friendly infrastructure, bicycle shelters are becoming an essential element of spatial planning and ecological logistics. The presented SWOT analysis will help define strategic directions for project development, identify areas for optimization, and increase the effectiveness of investment implementation in public and commercial spaces.
STRENGTHS
- sustainable transport, Smart City
- CO2 reduction, green roofs
- government support, EU subsidies
- solving real problems with the lack of
- parking spaces for your own bikes in the city center.
- charging e-bikes in the city center
- lack of spaces in public utility buildings
- constantly growing bicycle and e- bicycle market
- ​​clean air zones in cities
- obligation in construction to design parking spaces for bikes
THREATS
- market factors
- regulations and bureaucracy (subsidies for companies and institutions)
- socio-cultural factors
- technical problems / service
- environmental factors / infrastructure destruction
- growing competition on foreign markets
SWOT ANALYSIS
WEAKNESSES
- high initial costs
- production and logistics
- dependence on subsidies
- competition, although not large but a developing industry and increasing demand
- lack of habits of using this type of solutions by residents
- alternative solutions (car sharing, city bikes, electric scooters)
-potential technological problems (application, system integration)
- acts of vandalism, seasonality
- lack of recognition of the new brand on the market
CHANCE
- development-friendly regulations and provisions
- constantly growing EU subsidies for infrastructure
- introduction of clean air zones in cities
- lack of places for safe bicycle parking
- narrowed target group
- aproduct that stands out from the competition (vertical parking reducing the amount of space in urban space)
REDUCING INVESTMENT RISK
Cost optimization. Budget control, search for subsidies and strategic partnerships, popularization of modern systems among city dwellersmaking life easier for residents, education and promotion of intelligent sustainable systems for urban transport. Investment in quality, durable and high-quality materials, solid technological systems, preferably proven and easy-to-use solutions Revenue, differentiating additional sources of income, such asadvertising, service, cooperation with other industries. The basic element is continuous analysis of the market and niches, research on local needs and adjustment of the offer to the specifications of the client or region.
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